Brand Strategy Manager
Company: VirtualVocations
Location: Columbus
Posted on: January 28, 2025
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Job Description:
A company is looking for a Principal Brand Strategy & Activation
Manager to lead and activate brand strategies for B2B
audiences.
Key Responsibilities:
Author strategic frameworks to clarify brand positioning and
messaging for agent audiences
Identify and enhance brand activation across the agent ecosystem
through various brand experiences and content
Steward and evolve brand strategy to ensure brand health and
clarity, including decision-making related to brand identity
Required Qualifications:
Proven experience in B2B brand strategy, with a mix of client-side
and agency experience preferred
Experience in portfolio strategy and brand architecture,
influencing senior executives
Ability to collaborate with cross-functional teams in a matrixed
organization
Strong initiative and follow-through with a strategic
problem-solving approach
Bachelor's degree, preferably in marketing or business
Keywords: VirtualVocations, Middletown , Brand Strategy Manager, Executive , Columbus, Ohio
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